SUPER is a leading brand producing outstanding contemporary eyewear. Founded in Italy in 2007 by Daniel Beckerman. SUPER has become highly popular for its eclectic collecion of colourful acetate sunglasses.
SUPER's founder Daniel Beckerman explains the ini0al idea that has since guided the brand's every choice: “All the companies that were in the market were developing boring eyewear. I kept looking at all the experimental independent clothing brands and wondered why no one had yet dared to develop a quirky, bold line of eyewear.”